JELENA ZECEVIC
CREATIVE DIRECTION / PHOTOGRAPHY / VIDEOGRAPHY
THROUGH
MY LENS
visual storytelling
for hospitality &
lifestyle brands
Lustica Bay
MEDDITERANEAN SOUL,
ENDLESS INSPIRATION
Influenced by the Mediterranean rhythm of light, air, and stillness,
my practice looks beyond documentation toward atmosphere and feeling. Each frame is considered for how it resonates,
not just how it appears.
Through creative direction, photography, and film, I focus on building environments with care and restraint - guided by mood, texture, and quiet tension.
Grounded in trust, collaboration, and respect for narrative,
each project is approached as its own world, created to unfold slowly and stay with the viewer.
CREATION BEGINS WITH FEELING.
From the spark of an idea to the final frame, I try to stay present in every decision, every detail.
With years of experience across diverse projects, I transform concepts into worlds that feel singular, intentional, and alive.
Every shoot is an exploration — crafted with care, confidence, and a vision that carries through from first breath to last frame.
TOUGHTFUL
STORIES
Every story begins quietly—hidden in gestures, glances, and fleeting moments.
Moments unfold with depth, emotion, and truth, revealing the rhythm that makes every story alive.
Seen. Felt. Remembered.
Gastronomy & Experience
Hospitality & Space
Luxury Living
Sense of Place
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